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4. ENABLING GOOGLE ANALYTICS AND THE FIRST FILTER

To enable Google Analytics you should start from creating the Analytics account. You can dot this here: http://www.google.com/analytics/ by hitting "create account" button.

After you sign in to Google Analytics you'll see something like this:

setting up analytics account

Click "Register" button. You go to the new account setup wizard.

LET'S LOOK THROUGH THIS FORM:

  1. What do you want to track? - select "website",
  2. Account name - it may be your company name,
  3. Website name - enter a simple name of your store,
  4. Site URL address - domain name that directing to the store,
  5. Industry Category - select an appropriate category for you,
  6. Time zone reporting - select the country in which you're running the company,
  7. Data sharing settings - select all options because they may be necessary later in the course.

Teraz kliknij: „Pobierz identyfikator śledzenia.”
Google will ask you to accept the terms. Accept it, you don't have a choice.

YOU SHOULD SEE THE FOLLOWING DASHBOARD:

CONGARTULATION. You're over the hump now.

Important: If you're diffident wait for next steps to get them done together and set selected features.

WHAT IS THE TRACKING CODE FOR?

In order to complete the basic installation you have to paste this code to your shop. There are several ways to do this. If you manage the code bit of the store on your own than paste the tracking code into the heading section. If you're limited to an e-commerce platform i.e. IAI, Shoper etc. the case is much simpler. There shouldn't be any issues with shops run on Presta Shop or OpenCart engines. Online shop interface includes settings where you can easily enter the tracking ID and enable additional features (which will be discussed in next chapters).

HOW TO ENABLE ANALYTICS FOR IAI ONLINE STORE?

In administration menu go to: Marketing / WWW statistics and remarketing, and then select the main store domain.

TIPS TO FILL IN THIS FORM:

Activate the Analytics tracking code - yes
Google tracking ID - enter your customer ID available in the configuration panel in Analytics. It has the following form: UA-xxxxxxx-x
Version of the tracking code - Universal Analytics
Display network support… - no (it's not required for this course).

HOW TO ENABLE ANALYTICS FOR SHOPPER ONLINE STORE?

Enable it through the administrative panel: Configuration / Integrations / Other / Google Analytics (Statistics) - Configure

TIPS TO FILL IN THIS FORM:

Google account ID-enter your customer ID, which appears in the Analytics configuration panel. It looks exactly the same as above: UA-xxxxxxx-x.

If you encounter any problems with the tracking code of your store, please contact me. Contact details can be found in the contact us section. I'll be very happy to help you!

CHECK IF IT WORKS!

After enabling the tracking code in the admin panel or implementing the code manually to your store's code, you can find out whether it is working or not.

At the very top of the Google Analytics page - after logging in to your account - you'll find the "reporting" section. Please enter it. If you'd added only one website, the report will immediately appear. If not, choose the desired website from the list on the right side:

To verify if the tracking code works correctly and Analytics collects all data, go to "Real Time / Overview" located on the left side menu.

Most likely you'll see a report similar to which is presented below - a correctly working Analytics tool:

REMOVING YOUR ACTIVITY FROM THE STATISTICS

Probably everyday is full of your own activity at your website. Activity of this kind should be excluded from the statistics. In order to remove your activity from stats you must create a filter.

HOW TO CORRECTLY ENABLE FILTERS IN GOOGLE ANALYTICS?

Filters are mechanisms to modify data incoming to Analytics. By enabling a filter the form of uploaded by the website data is altered for Analytics. Each of your services (websites) may have several Views in Analytics. Filter is assigned to the selected view.

It is recommended to have 2 separate views for each service (website). One without any filters and a second having them enabled.

Our first view example is created once we add our website to the tool. Another view concerns filters and may be named as you wish.

FIRST STEP ADD A NEW VIEW.

Expand the list of the "View" column and select "create a new view":

A form to add a new view will appear:

Reporting View Name - name your new view i.e. "all data excluding company IP"
Reporting Time Zone - select an appropriate country

Click "create a data view" button.


SECOND STEP ENABLING THE FILTER .

Make sure you're configuring the right view. It should be selected in the column of drop-down list called "view":

Choose "Filters". You'll see a dashboard:

Choose the "+ New Filter" button. Here you can set and enable a certain filter.

Our goal is to exclude your IP address activity from any report. First of all, you need to know your IP address. It's a piece of cake. For this purpose visit http://twojeip.wp.pl and check "Your IP" filed. It will be a set of 4 numbers separated by periods. Copy those numbers because you'll need them in a minute:

Go back to Analytics and fill the form according to the below example:

Select "create a new filter"
Filter name - enter any name e.g. "Company IP"
Filter type - select "Predefined"
Select respectively out of 3 drop-down lists: "Exclude" / "IP address traffic" / "equal"
IP address - enter the IP address you've copied.
Click the "save" button.


 

YOUR NEW FILTER HAS BEEN ADDED AND YOU WONT SEE YOUR ACTIVITY IN THIS VIEW.

Now, the view with the enabled filter should be the one you choose. Currently active view may be selected on the top right corner:

SA QUICK REVIEW OF DIFFERENT SETTING - FOR STARTERS - ADMIN MENU

VIEW SETTINGS

Remember to change the currency - "Currency displayed as" - for an adequate to your shop e.g. PLN.
I would suggest you to select "Bot Filtering" - "Exclude all hits from known bots and spiders".

E-COMMERCEem> SETTINGS

Enable the e-commerce - click the "ON" button and then move to "Next step":

Leave the configuration of enhanced e-commerce turned off and select "submit".

Congratulations - Analytics will now report all transactions performed in your online shop thus allow to relate sales data and traffic costs and sources.

WHY CAN'T WE USE THE ENHANCED E-COMMERCE?

Enhanced e-commerce requires a different tracking code to be implemented on your website. I will shoiw you how to do it in the following chapters. Unfortunately, in November 2014 any e-commerce platform wasn't compatible with enhanced ecommerce tracking.

Don't worry - there will be time for that soon.

Other admin menu items aren't necessary at this time. If you did all the above mentioned tasks, you can be sure that your reports are correct and you may move on to the next parts of the course.

In the following chapters you'll get to know enabling enhanced e-commerce add-ons, goals configuration and other extra features.

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